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Saturday, April 02, 2005

And just one more 

I think my favourite 'fool' from yesterday was an ad campaign BMW ran for a 'steeringwheel-less' car, to circumvent supposed new EU regulations banning the use of right hand drive cars on the continent. According to The Independent the press campaign cost £70,000 and generated 295 e-mail enquiries, as well as 3376 calls to its "customer liaison chief Herr Huhr-Huhr".

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