Tuesday, February 22, 2005

Culture clash 

This story gives a pretty good illustration of cultural differences and differences in acceptable approaches between the for-profit and not-for-profit sectors. For someone pitching a commercial campaign to talk about nuisance value and subverting legislation is one thing, there might be circumstances where it makes sense. For someone pitching on an nfp one to do so, especially when you're talking about a fundraising campaign, seems completely counterproductive. It's not a good medium, IMHO, to target cold prospects, and there's a very real danger that you'll alienate you're existing donors, not to metion the fact that you'll generate hundreds of negative column inches of newspaper coverage. I'm all for inovation and trying out new ideas, but I think this is one to keep well clear of.


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